53 in the beauty industry

When my beautiful 27-year-old daughter asked me, a 53-year-old in the beauty industry to write about menopause I was horrified to say the least.

After all, who wants to hear my personal journey? But then I thought, maybe there are women out there who are just like me, wanting validation for how they feel and then empowerment as to what they can do about that feeling. At a young age we are conditioned on a personal, cultural and professional level that youth, beauty, perfection and being fertile are the cornerstones of what we need to strive for as women. The beauty industry especially is guilty of perpetuating this image that we all, supposedly, need to strive for. 

Starting House of Maxx, a holistic skin clinic, with my daughter 5 years ago and being 48 at the time I found myself smack bang in the middle of menopause and its symptoms. Experiencing hot flushes every 20 minutes, weight gain for no reason, brain fog that even the sun couldn’t lift, joint pain and many other debilitating symptoms. I started to doubt what contribution I could make in an industry that paid homage to everything I was no longer. Was I at the point where I had to radically change my appearance or got to extreme lengths to be a younger looking contributor to society and the beauty industry?

Well hang on a minute! My life up until this point had been about so much more than my beauty. I am a daughter, wife, mother, grandmother. I have spent my life laughing, crying, learning and growing. I have endured and been rewarded. I’ve come through life this far and even though my body is changing I am still beautiful and an intelligent contributor to life.  I don’t need to subscribe to what is perceived as beauty. I do however need to look at myself so that moving forward into the next stage of life I’m contributing and not taking away from myself. 

Hot flushes and all, I started a new quest for myself to ensure that this beauty is going to keep shining through until I close my eyes one last time. As I start to map out my life and make a plan, I remember the time I saw this 60-plus woman sharing a cup of tea with her friends in a café. Her hair was grey, her skin wrinkled as she laughter. She was average height, average weight, yet she stood out from the crowd. She was breathtakingly beautiful, you could see her beauty came from within, her story told on her face, yet she carried herself with such peace and contentment. Clearly the woman didn’t get the memo she has passed her expiry date.  She was the wine that improved with age… that is beauty!

My life moving forward was going to be based on my knowledge, lifestyle and mindset.

These are the steps I took and will continue to follow;

  1. Let food be thy medicine and medicine be thy food. Eliminate food that contribute to my symptoms. E.g. grains for hot flushes
  2. Reduce alcohol and caffeine, replacing it with filtered water. On the few occasions I do have a coffee it is a “real coffee”. nothing instant. 
  3. See the naturopaths at the Health Press for testing and supplements. 
  4. Started taking Maxx Beauty Tonic Collagen as well as support my immune system with Maxx Beauty Tonic Mucosa Powder (probiotic), taking it for the first month every season. 
  5. Lowering the toxic load. Replacing chemical laden products with natural based products, eating organic food and using non-toxic skin care products. 
  6. Increase my weights and lower my cardio. Engaging with a personal trainer, twice a week exercising and stretching daily.
  7. Create a space in my home for me to go. A personal space for meditation, journaling and creative thinking. 
  8. Doing things that I have always wanted to do but never took the time. E.g. growing my own vegetables, attending cooking lessons or simply reading a book. 
  9. Connect with friends who feed my soul and allow me to be me – warts and all. 
  10. Have a health coach. Yes, even a coach needs a coach. 

This has been a process and has taken time, but if you do better this week than last week then that’s progress and growth. I have come from a place of doom and gloom to a life of abundance, self-love and fulfilment.

Follow us on Instagram @house.of.maxx

SKINCARE // Are your products prescribed and compounded for YOUR SKIN ONLY or are you still purchasing off the shelf?
Do you find your skin ‘gets used to a product’ or it ‘stops working’? It’s time to feed your skin exactly what it needs instead of buying a trending product from your beauty counter. We offer online skin consultations & product postage Australia wide so you can achieve the best out of your skin #houseofmaxx
ADVANCED SKIN // a brand new active has been added to the Dermaviduals range. This beauty is anti-inflammatory, slows downs down collagen loss, is a free radical blocker, UV protector, supports skins immune function, combats collagen loss AND is regenerating!
EGCG serum is designed for skin that is impaired such as conditions like acne, dermatitis, rosacea and psoriasis.
Book a SKIN CONSULTATION online to discuss whether EGCG is beneficial for you #houseofmaxx
COMPETITION // has isolation seen your glowing skin freak out? How’s your diet? Is your mental & physical stress suffering?
For most people the answer has been ‘yes’, so we wanted to give back to all you amazing people and spread some L O V E along the way.
WE WANT YOU TO NOMINATE SOMEONE YOU BELIEVE DESERVES TO WIN 4 weeks of health coaching to address gut health & stress, a skin consultation to determine what’s happening with your skin & specialised plan and Custom at Home Facial Kit altogether valued at $374 ❤️
TO ENTER someone well deserving:
• like this post, tag your nominated someone below in the comments with a brief reason as to why this person deserves to win.
WINNER ~ must be following all HOM Instagram accounts (check tags). To DOUBLE your chances of winning, once nominated share this post on your story and don’t forget to tag us so we see it!
WINNER ANNOUNCED - September 5th #houseofmaxx
** Competition open Australia wide
OVERWHELM // Are you feeling overwhelmed with our current situation? Feeling the weight of negativity? This is a perfect time to reassess your boundaries. The team at HOM love to stay informed on political matters and how we can help be apart of a positive change, but it can get very heavy, very quick and all of a sudden you’re down the rabbit hole thinking ‘WHAT CAN I CONTROL!?’
Here are some tips on what you CAN control:
- Turn your phone to ‘Do Not Disturb’ 24/7. Unless you’re expecting to be urgently contacted, there is no need for the sounds of other people’s demands to interrupt our day.
- SET BOUNDARIES, a simple and kind way of doing this is by telling your friends and family what you want to hear about (example: actionable steps, petitions etc.) and what you can’t handle taking on right now (example: conspiracy theory videos, individuals opinions or predictions etc.)
- SPEND TIME OUTDOORS! We have been blessed some beautiful sunny days, get outdoors and feel that vitamin D absorb in your skin!
- Find what is meditation to you: dancing around your apartment, reading, quiet time, yoga/movement, guided meditations etc. #houseofmaxx
MAGNESIUM DEFICIENT // Do you experience sleep disruption & hydration? You could be magnesium deficient. Due to the role magnesium plays in (happy hormone) serotonin productions and therefore the regulation of (sleep hormone) melatonin a lack of magnesium could interfere with your mood & sleep! Magnesium is also an essential electrolyte for efficient cellular hydration. So if you’re tired, cranky or dehydrated magnesium may be your solution!
EMAIL US TO PURCHASE #houseofmaxx #saltlab #magnesium
We all have skin & bodies that require understanding & nourishment. Our aim is to empower our clients to be more healthy & confident because we all deserve to feel good ❤️#houseofmaxx
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