What Does It Mean To Be A Sustainable Salon?

Sustainable Salons is a unique social enterprise and the first comprehensive resource recovery program designed for the salon environment that rewards salons and gives back to the community.

Founded by Paul Frasca and Ewelina Soroko in 2015, Sustainable Salons specialises in collecting up to 95% of the salon bin and redirecting all material for reuse, recycling and repurposing solutions. 

How did it all begin?

Ewelina was working in sustainable fashion and Paul was hairdressing. Ewelina being the environmentalist she is, Paul saw it as his duty to let her know what levels of waste the hair and beauty industry generated anecdotally. Ewelina needed DATA!

So they decided to drive around to 180 hair and beauty salons and ask to look in their bins (yep they got some strange looks) then they asked to take the whole contents of the bins home to the garage and separate all the items to see exactly what was in each one and what could be recycled. That was fairly easy..

Next they had to go around and ask for support from recyclers that were used to dealing with huge industrial clients, not people who had no real idea if they could even get a single member. 

With that done, Paul set out to ask salons to join.

The first salon to join was in Newcastle NSW called Crysalis. The owner Katya was very keen to join but hesitated and asked Paul “how many salons are on the programme so far” 

Paul panicked and fibbed saying  “Oh about 100” !

Katya joined up straight away and is still a member and one of our greatest advocates. Paul’s conscience had him confess to Katya and she only just found out that he had panicked! Her leap of faith helped start a revolution in our industry so we are very grateful.

For Sustainable Salons, sustainability is not just about environmental impact – it’s about so much more! 

Investing in the viability of the salon business, providing for the local people, inspiring the next generation, driving global awareness and employing people who are differently abled (more than half of our team are living and working with a disability) … all become factors that contribute to sustainable and healthy people and planet. We live in a community not an economy after all..

Five  years ago, after more than five years of research, Sustainable Salons signed up its first salons as industry eco warriors. Today, the program has over 1,000 salon members (and growing everyday!) in the hairdressing, barbering, beauty and pet-grooming sectors across Australia and New Zealand as part of the journey to zero waste.

Our Key values:

Sustainable salons are able to take what people think of as rubbish or landfill and waste and convert those things into something of value. Paul says we are above ground miners. Nature hates waste and we need to be more like nature.

We take all the paper, aluminium foil, cardboard, metal product tubes and plastics out of landfill and keep them in circulation. These items are processed in our various facilities including right here in Melbourne. More than half of our team members are differently abled and so proud of the work that they are doing to help the environment.

 As these raw materials are sold to recyclers we take one hundred percent of the money and give it to OZ harvest and Kiwi harvest to supply meals to the most vulnerable in our communities. We have fed well over 142,000 meals and is one of the many things we are very proud of. 

We love what we do and are so excited for this movement to keep gaining traction.

Follow us on Instagram @house.of.maxx

SKINCARE // Are your products prescribed and compounded for YOUR SKIN ONLY or are you still purchasing off the shelf?
Do you find your skin ‘gets used to a product’ or it ‘stops working’? It’s time to feed your skin exactly what it needs instead of buying a trending product from your beauty counter. We offer online skin consultations & product postage Australia wide so you can achieve the best out of your skin #houseofmaxx
ADVANCED SKIN // a brand new active has been added to the Dermaviduals range. This beauty is anti-inflammatory, slows downs down collagen loss, is a free radical blocker, UV protector, supports skins immune function, combats collagen loss AND is regenerating!
EGCG serum is designed for skin that is impaired such as conditions like acne, dermatitis, rosacea and psoriasis.
Book a SKIN CONSULTATION online to discuss whether EGCG is beneficial for you #houseofmaxx
COMPETITION // has isolation seen your glowing skin freak out? How’s your diet? Is your mental & physical stress suffering?
For most people the answer has been ‘yes’, so we wanted to give back to all you amazing people and spread some L O V E along the way.
WE WANT YOU TO NOMINATE SOMEONE YOU BELIEVE DESERVES TO WIN 4 weeks of health coaching to address gut health & stress, a skin consultation to determine what’s happening with your skin & specialised plan and Custom at Home Facial Kit altogether valued at $374 ❤️
TO ENTER someone well deserving:
• like this post, tag your nominated someone below in the comments with a brief reason as to why this person deserves to win.
WINNER ~ must be following all HOM Instagram accounts (check tags). To DOUBLE your chances of winning, once nominated share this post on your story and don’t forget to tag us so we see it!
WINNER ANNOUNCED - September 5th #houseofmaxx
** Competition open Australia wide
OVERWHELM // Are you feeling overwhelmed with our current situation? Feeling the weight of negativity? This is a perfect time to reassess your boundaries. The team at HOM love to stay informed on political matters and how we can help be apart of a positive change, but it can get very heavy, very quick and all of a sudden you’re down the rabbit hole thinking ‘WHAT CAN I CONTROL!?’
Here are some tips on what you CAN control:
- Turn your phone to ‘Do Not Disturb’ 24/7. Unless you’re expecting to be urgently contacted, there is no need for the sounds of other people’s demands to interrupt our day.
- SET BOUNDARIES, a simple and kind way of doing this is by telling your friends and family what you want to hear about (example: actionable steps, petitions etc.) and what you can’t handle taking on right now (example: conspiracy theory videos, individuals opinions or predictions etc.)
- SPEND TIME OUTDOORS! We have been blessed some beautiful sunny days, get outdoors and feel that vitamin D absorb in your skin!
- Find what is meditation to you: dancing around your apartment, reading, quiet time, yoga/movement, guided meditations etc. #houseofmaxx
MAGNESIUM DEFICIENT // Do you experience sleep disruption & hydration? You could be magnesium deficient. Due to the role magnesium plays in (happy hormone) serotonin productions and therefore the regulation of (sleep hormone) melatonin a lack of magnesium could interfere with your mood & sleep! Magnesium is also an essential electrolyte for efficient cellular hydration. So if you’re tired, cranky or dehydrated magnesium may be your solution!
EMAIL US TO PURCHASE #houseofmaxx #saltlab #magnesium
We all have skin & bodies that require understanding & nourishment. Our aim is to empower our clients to be more healthy & confident because we all deserve to feel good ❤️#houseofmaxx
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